Service
Sales as a Service
The overall sales/marketing strategy is used to determine which markets are developed.
To decide which markets are lucrative for the company, local information is required. Already at this stage (planning), a-vendi can help with local specialists. If after the planning phase the go-ahead is given to develop the specific market, a-vendi can also support you through the other phases. When a local subsidiary is founded, the involved specialists can be taken on board, as required.
Besides the facts pertaining to the products/services to be sold, which must be clarified locally with customers, prospects, authorities, the general characteristics of the target market also influence the decision.
For example:
Swiss market:
Reasons why the Swiss market is interesting for businesses:
- High-price policy, high margins
- Entry to DACH - or EU - market
- Tax optimization
- High density of international firms / possible to set standards
- Innovative industry in politically stable environment
- High wage costs are neutralized by low incidental wage costs and long working hours
- Suitable as a pilot market
- Etc.
This market has of course other qualities as well:
- Language and cultural diversity
- High standard of living and income
- Federalism
- Etc.


